How to: Change Management in Enterprise Technology Projects

Some useful tips on how to manage change in enterprise technology projects are discussed. Enterprise technology requires human beings to add definitions and words to pictures, images, and videos; to write and input articles; and to design landing pages and microsites. It can facilitate global workflows and sharing of critical marketing and sales assets over geographical boundaries. Marketing, message consistency, and brand management are likely to be central to the business. The content and associated rich media assets lie at the foundation of all the content strategy and communication efforts, whether through traditional channels or social media: web, print, mobile, video, offline, and broadcast. One of the most significant changes in the organization is getting used to the new system, the new workflows, and the new responsibilities that come with it. Training often helps tremendously.