The Research of the Luxury Consumption Leading to the Symbol Consumption

With the advent of the post-industrial society that is consumer society, luxury as a product was derived. Luxury as a good contained of a special symbol connotation, has become the identity and labels of the representative of consumer society. According to the study, we may know, symbol consumption is a social behavior consuming mainly symbolic significance, It refers to the process of consumption, consumers in addition to consumer products itself, but also the symbolic and representative meaning, mood, beauty, quality, mood and atmosphere, in other words a consumption of these symbols represent and the "meaning" or "content". Through the existing data collation, it analysis the current situation of Chinese luxury consumption and consumer groups are classified. From the meaning of the symbol consumption, features symbols of consumption, consumption of symbolic significance, it builds three aspects of the theory of symbolic consumption brief. Finally, according the prevailing symbol consumption, I made some personal insights.