Status update: Gratifications derived from Facebook affordances by older adults

被引:43
作者
Jung, Eun Hwa [1 ]
Sundar, S. Shyam [2 ]
机构
[1] Natl Univ Singapore, Dept Commun & New Media, Blk AS6,03-05,11 Comp Dr, Singapore 117416, Singapore
[2] Penn State Univ, Coll Commun, Media Effects Res Lab, University Pk, PA 16802 USA
关键词
Facebook; MAIN model; older adults; technological affordance; uses and gratifications; ONLINE SOCIAL NETWORKING; AGE-DIFFERENCES; MEDIA; COMMUNICATION; EXPLICATION; TECHNOLOGY; USERS;
D O I
10.1177/1461444818768090
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
Guided by the Uses and Gratifications 2.0 approach, this study examines the role played by three classes of affordances (i.e. modality, agency, and interactivity) in explicating the gratifications derived by older adults on Facebook. Data from a content analysis of Facebook profiles and an online survey with older adults (aged 60 years and older) who have used Facebook for at least 1 year (N = 202) show that while status updating and posting personal stories are associated with activity and community-building gratifications respectively, profile customization is key for obtaining agency-enhancement gratification, and participating in conversations on comment threads plays an important role in providing interaction gratification. These findings advance our understanding of social networking site (SNS) use among older adults and suggest interface designs that maximize gratifications for older adults.
引用
收藏
页码:4135 / 4154
页数:20
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