Subjects were simultaneously given subthreshold levels of taste and odor stimuli, delivered orally, for both a commonly paired and an uncommonly paired taste-odor combination. Results indicate cross-modal summation of subthreshold concentrations of both taste-odor pairs when the olfactory stimulus is delivered orally. Results of control studies suggest that the summation was indeed across modalities, and not due to the taste of the odor compound or the smell of the taste compounds. Furthermore, results indicate that regardless of taste-odor pair commonness, taste and smell can combine in a completely additive fashion (i.e., at threshold detectability when both stimuli are presented simultaneously at 50% threshold level) if the taste-odor pair is presented orally. In several instances, but not all, measured probabilities exceeded those predicted by probability summation, indicating that hyperadditive mixing often occurs, but there do seem to be individual differences. Cross-modal summation, regardless of taste-odor pair commonness, has broader implications for the development of foods, beverages and pharmaceuticals, especially in masking undesirable tastes and smells.
机构:
Hubei Univ, Fac Educ, Dept Psychol, Wuhan 430062, Peoples R China
Hubei Univ, Fac Educ, Brain & Cognit Res Ctr, Wuhan 430062, Peoples R ChinaHubei Univ, Fac Educ, Dept Psychol, Wuhan 430062, Peoples R China
Liang, Pei
Jiang, Jia-yu
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Hubei Univ, Fac Educ, Dept Psychol, Wuhan 430062, Peoples R China
Hubei Univ, Fac Educ, Brain & Cognit Res Ctr, Wuhan 430062, Peoples R China
Liaoning Normal Univ, Res Ctr Brain & Cognit Neurosci, Dalian 116029, Peoples R ChinaHubei Univ, Fac Educ, Dept Psychol, Wuhan 430062, Peoples R China
Jiang, Jia-yu
Liu, Qiang
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Liaoning Normal Univ, Res Ctr Brain & Cognit Neurosci, Dalian 116029, Peoples R ChinaHubei Univ, Fac Educ, Dept Psychol, Wuhan 430062, Peoples R China
Liu, Qiang
Zhang, Su-lin
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Huazhong Univ Sci & Technol, Union Hosp, Tongji Med Coll, Dept Otorhinolaryngol, Wuhan 430022, Peoples R ChinaHubei Univ, Fac Educ, Dept Psychol, Wuhan 430062, Peoples R China
Zhang, Su-lin
Yang, Hua-jing
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Huazhong Univ Sci & Technol, Tongji Hosp, Tongji Med Coll, Dept Ophthalmol, Wuhan 430030, Peoples R ChinaHubei Univ, Fac Educ, Dept Psychol, Wuhan 430062, Peoples R China
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Univ St Andrews, Sch Biol, Scottish Oceans Inst, Sea Mammal Res Unit, St Andrews KY16 8LB, Fife, Scotland
Stephen F Austin State Univ, POB 13003, Nacogdoches, TX 75962 USAUniv St Andrews, Sch Biol, Scottish Oceans Inst, Sea Mammal Res Unit, St Andrews KY16 8LB, Fife, Scotland
Bruck, Jason N.
Walmsley, Sam F.
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Univ St Andrews, Sch Biol, Scottish Oceans Inst, Sea Mammal Res Unit, St Andrews KY16 8LB, Fife, ScotlandUniv St Andrews, Sch Biol, Scottish Oceans Inst, Sea Mammal Res Unit, St Andrews KY16 8LB, Fife, Scotland
Walmsley, Sam F.
Janik, Vincent M.
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Univ St Andrews, Sch Biol, Scottish Oceans Inst, Sea Mammal Res Unit, St Andrews KY16 8LB, Fife, ScotlandUniv St Andrews, Sch Biol, Scottish Oceans Inst, Sea Mammal Res Unit, St Andrews KY16 8LB, Fife, Scotland