Emotional attachment, age and online travel community behaviour: the role of parasocial interaction

被引:33
作者
Kim, Insin [1 ]
Kim, Joonhyeong Joseph [2 ]
机构
[1] Pusan Natl Univ, Dept Tourism & Convent, Busan, South Korea
[2] Cheju Halla Univ, Dept Hotel Management, Jeju Si, Jeju Do, South Korea
基金
新加坡国家研究基金会;
关键词
Parasocial interaction; emotional attachment; age; willingness to provide information; behavioural changes; SOCIAL MEDIA; VIRTUAL COMMUNITY; DISCRETE EMOTIONS; CUSTOMER LOYALTY; MODERATING ROLE; CO-CREATION; TOURISM; ANTECEDENTS; EXPERIENCE; CONSUMERS;
D O I
10.1080/13683500.2021.1952942
中图分类号
F [经济];
学科分类号
02 ;
摘要
The conceptual framework linking the three-dimensional construct of parasocial interaction, emotional attachment and online travel community behaviour has been examined. The structural relationships based on responses from 376 online travel community members have been analysed using structural equation modelling (SEM). It was found that identification with members and problem-solving ability have positive effects on emotional attachment, which in turn influences willingness to provide information and behavioural changes. The influence of emotional attachment on willingness to provide information has been moderated by age. This research has provided important insights into the management of an online travel community.
引用
收藏
页码:3466 / 3488
页数:23
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