Agrarian tourism as a factor in the socio-economic development of rural areas

The entrepreneurial nature of tourism has a positive impact on the development of rural areas through creation of tourism infrastructure and diversification of related and supporting industries. The article presents the results of an online survey of the population of the Krasnodar Territory. The study confirms the hypothesis that the development of agrarian tourism in the Krasnodar Territory is a strategic vector that reduces the percentage of migration of the rural population, has a stimulating effect on rural infrastructure, and it also contributes to creation of added value, the use of innovations, diversification of tourism products, it acts as a kind of guarantor of the fact that the maximum profit will remain in the local economy, which, in turn, will have a beneficial effect on the socio-economic development of rural areas. The development of agricultural tourism will contribute to the revival of folk crafts, culture and identity, the preservation, effective use and development of the potential of the countryside, the solution of socio-economic problems, overcoming the economic, social and spiritual crisis of rural municipalities. Integration of agriculture and tourism will positively affect the competitiveness of rural areas, the well-being of rural residents and the strengthening of the country's agriculture as a whole.