Research on the Trends and Motivation of the Applied Accounting Transformation under the Background of Big Data and Internet

In this paper, we conduct research on general trends and motivation of applied accounting transformation under the background of the big data and Internet. Accounting environment is produced on which accounting theory and practice, the foundation of existence and development, also is the main standpoint of accounting study. With the constant improvement of the social information degree, the traditional social economic structure, the human mode of the production, consumption, management pattern is undergoing revolutionary change, but also changed the traditional accounting theory and practice on the accounting environment. This article mainly to the enterprise accounting environment as the background, from the enterprise organization structure, mode of production and management mode of three aspects to discuss the changes of accounting environment in network era. Our research provides the novel perspective of the issues.