Online Re-Purchase Intention: Testing Expectation Confirmation Model ECM on Online Shopping Context in Iran

被引：0
|
作者：
Hozhabri, Aliakbar [1 ]
Raeesi, Ronak [2 ]
Nor, Khalil Md [3 ]
Salimianrizi, Hamideh [4 ]
Tayebiniya, Jafar [5 ]
机构：
[1] Univ Teknol Malaysia, Fac Management, Johor Bahr, Johor, Malaysia
[2] Fac Management, Technol Management, Utm Skudai 81310, Johor, Malaysia
[3] Fac Management, Utm Skudai 81310, Johor, Malaysia
[4] Univ Isfahan, Fac Adm Sci & Econ, Mkt Management, Esfahan, Iran
[5] Univ Isfahan, Fac Adm Sci & Econ, Esfahan, Iran
来源：
2014 8TH INTERNATIONAL CONFERENCE ON E-COMMERCE IN DEVELOPING COUNTRIES: WITH FOCUS ON E-TRUST (ECDC) | 2014年
关键词：
online shopping; continuance intention; re-purchase; e-shopping; LEARNING CONTINUANCE INTENTION; INFORMATION-TECHNOLOGY USAGE; USER ACCEPTANCE; SATISFACTION; RETENTION; EXTENSION; BEHAVIOR;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
The purpose of this paper is testing expectation confirmation model (ECM) in Iranian online shopping context, and identify poverty of ECM in explanation of Iranian online shopping and also know which factor in this model is more significant in online shopping content intention from customer perspective. The current study is an online survey of internet shopping in Iran with respect to structural equation modeling along with the invariance validates model fit. The finding shows that accordingly satisfaction, confirmation and perceived usefulness are important elements in context of online shopping. The results contribute to the literature on the internet shopping and for intentions in the context of Iran.
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页数：7
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