CREATIVITY AND VR USE A case study

Creativity with its various processes is involved in all design actions. Creativity used in architectural design is different than creativity in other domains. However, creativity in general with its related cognition processes has no general theory. This research proposes certain activities of initial architectural design phases in which the role of activity is important. The research proceeds to present a case study of two architectural design studios in which a VR environment is employed in order to investigate the effect of VR use on the creativity in those initial design phases. The research applies a methodology of qualitative and quantitative analysis. Various architectural design factors are neutralized to overcome the influence generated from human factors variation and design thinking prejudice on architectural designing and the associated creativities.