Analysis of the E-commerce Website-Jumei Youpin

被引:0
作者
Jiang, Wenrong [1 ]
Chen, Jian [1 ]
机构
[1] Shanghai Second Polytechin Univ, Sch Econ & Management, Shanghai, Peoples R China
来源
2015 2ND INTERNATIONAL CONFERENCE ON CREATIVE EDUCATION (ICCE 2015), PT 1 | 2015年 / 10卷
关键词
Jumei Youpin; E-commerce; Cosmetic; MODEL;
D O I
暂无
中图分类号
G40 [教育学];
学科分类号
040101 ; 120403 ;
摘要
Jumei Youpin formerly group open, 2010 was founded in Beijing in March by Chen Ou, Dai Yusen, Liu Hui three people. In 2010 September, the U.S. delegation officially enabled Jumei Youpin new brands, and enable the new top level domain. Jumei Youpin aims to "gather beautiful, bring a romance to a happy ending", is committed to providing better service to the user, let beauty more simple. Jumei Youpin is essentially a vertical industry B2C site. From the first day a limited discount group purchase mode to now multiple daily product flash sale, in the category management mainly recommends the star product with other products sales. Jumei Youpin stick from the brand manufacturers, regular agents, domestic and foreign counter purchase goods procurement channels, credible, and set their own inspectors in the purchasing department. Letconsumers with good service experience, and then obtain the trust of consumers. From 2010 March since its establishment, relying on word of mouth, just one year and a half from the monthly sales of less than 100000yuan to the development of sales for the month the size of 100 million yuan. So far, Jumei Youpin has 3000000 registered users, female cosmetics group purchase accounted for more than 80% market share, is the nation's largest cosmetics group purchase website, created a present in the group purchase mode of e-commerce miracle. The angel investor Xu Xiaoping looks, online shopping cosmetics is nearly two years the emerging things, is Jumei Youpin changed people buy cosmetics consumption habits.
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页码:264 / 269
页数:6
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