Imitation as Flattery: How TV News Parody's Media Criticism Can Influence Perceived News Media Importance and Media Trust

被引:16
作者
Peifer, Jason T. [1 ]
机构
[1] Indiana Univ, Media Sch, Journalism, Bloomington, IN 47405 USA
关键词
news parody; media trust; perceived news media importance; political humor effects; THE-DAILY-SHOW; CANDIDATE EVALUATIONS; IMPRESSION-FORMATION; FIT INDEXES; COMMUNICATION; CREDIBILITY; MODELS; PRESS; BIAS; PERCEPTIONS;
D O I
10.1177/1077699017713002
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
This study explores how exposure to news parody commentary and perceived news media importance (PNMI) can influence trust in the press. A two-wave experiment (N = 331) exposed participants to news parody stimuli, measuring different facets of media trust and PNMI 1 week before and immediately after the parody exposure. Results demonstrate mediated processes of influence, wherein parody's implicit commentary about the press (compared to explicit, negative criticism of the news media) promotes greater PNMI, which in turn fosters increased trust in the press. This research ultimately highlights how news parody's flattering imitations can enhance perceptions of the news media.
引用
收藏
页码:734 / 756
页数:23
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