PROVISION OF CLIMATE SERVICES FOR AGRICULTURE Public and Private Pathways to Farm Decision-Making

The pathways between climate information producers and agricultural decision-makers are evolving and becoming more complex, with information increasingly flowing through both public and for-profit intermediaries and organizations. This study characterizes the various channels of climate information flow, as well as the needs and preferences of information intermediaries and end users. We use data from a 2016 survey of farmers and agricultural advisors in 12 U.S. Corn Belt states to evaluate perceptions of climate information and its usability. Our findings reinforce the view that much weather and climate information is not reaching farmers explicitly but also suggest that farmers may not be aware of the extent to which the information is packaged with seed, input, or management recommendations. For farmers who are using weather and climate information, private services such as subscription and free tools and applications (apps) are as influential as publicly provided services. On the other hand, we find that agricultural advisors are engaged users and transformers of both public and private sources of weather/climate information and that they choose sources of information based on qualities of salience and credibility. Our results suggest that climate information providers could improve the use of information in agriculture by engaging advisors and farmers as key stakeholders and by strategically employing multiple delivery pathways through the private and public sectors.