A Study on the New E-commerce Development Patterns Based on WeChat

被引：0

作者：

Liu, Bo ^{[1
]}

机构：

[1] China West Normal Univ, Sch Foreign Languages, Nanchong City 637002, Sichuan, Peoples R China

来源：

PROCEEDINGS OF THE 2017 2ND INTERNATIONAL CONFERENCE ON EDUCATION, SPORTS, ARTS AND MANAGEMENT ENGINEERING (ICESAME 2017) | 2017年 / 123卷

关键词：

mobile Internet; WeChat; e-commerce; O2O;

D O I：

暂无

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

As the rapid development of computer technology, network technology and communication technology, e-commerce has been integrated into all aspects of modern life. The rise of WeChat platform and the maturity of development technology promote electrical business to transform from traditional e-commerce to mobile e-commerce. Based on account of the study and practical experience of the author, this paper firstly analyzed the development background of WeChat e-commerce, and then summarized the its advantages, and finallyp put forward the issues and coping strategies of WeChat mobile e-commerce.

引用

页码：947 / 950

页数：4