""War Culture" in German Postcards of 1914-1918

The article discusses the monograph of Doctor of Historical Sciences Alexander S. Medyakov, published in 2021. The author, who devoted a quarter of a century to collecting old postcards, for the first time in Russian historical science, showed based on the analysis of a solid array of German postcards from the period of the First World War, how the "culture of war" was formed >> in visual form, how the image of the enemy and ally was designed, maintained and evolved in German society. The military discourse in the book is presented in many sections: socio-cultural, historical-genetic, ideological-propaganda, comparative, linguistic. The practice of distribution of printed materials is disclosed in detail, much attention is paid to the state and private press, competition in the postcard market, and censorship.