Satisfaction and Dissatisfaction on Uber and Taxi Services

Identify and measure the most relevant variables that can impact the level of (dis)satisfaction on users of the service transportation of Taxi and Uber in the city of Rio de Janeiro - Brazil. The method used was discriminant analysis. The three most relevant variables in the discriminant function related to the dissatisfaction of Taxi users in this sample were (i) travel prices, (ii) service request facility, and (iii) comfort. Moreover, the three most relevant variables in the discriminant function related to the satisfaction of Uber's service were (i) service request facility, (ii) forms of payment, and (iii) comfort.