FEATURES OF HIP-HOP MUSIC VERBALIZATION IN SOCIAL NETWORKS

This study examines the posts published on the public pages of the track blog E: music (hip-hop dedicated) on the social network VKontakte for the period from September to November 2018. In our opinion, the key specific feature of reviewing hip-hop music is not the description of the composition itself or the creation of a metaphorical chain that might interest new listeners, but drawing attention through appealing to the personal life of the performers. The hypothesis considered is that hip-hop, acting in the postmodernism paradigm, namely, translating traditional content bases in different traditional forms, uses the personality of the musician as the main element of music verbalization. An attempt to answer questions whether we can talk about music as such is made. If it is almost impossible to analyze and verbalize it by generally accepted methods, and because the actual hip-hop musical work is difficult to analyze in the framework of a music review.