THE INFLUENCE OF CULTURE IN INTERNATIONAL BUSINESS

被引：0
|
作者：
Potecea, Valeriu [1 ]
Cebuc, Georgiana [1 ]
机构：
[1] Romanoamer Univ, Bucharest, Romania
来源：
INDUSTRIAL REVOLUTIONS, FROM THE GLOBALIZATION AND POST-GLOBALIZATION PERSPECTIVE, VOL II: CHANGE MANAGEMENT: NEW COORDINATES | 2009年
关键词：
cultural variables; subcultures; religion;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
To know something about international partners' culture means to have more chances to succeed. The goal of this paper is to address with some capital issues that must be met in international settings. Through contingency management, managers can foresee events and plan accordingly. Cultures variables, identified an described by researchers like Geert Hofstede, Moran and Harris can influence managerial strategies.
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页码：264 / 269
页数：6
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