Technology Adoption in Emerging Regions: Case of the Smartphone in Saudi Arabia

被引：13
作者：
Aldhaban, Fahad [1 ]
Daim, Tugrul [2 ,3 ,4 ]
Harmon, Robert [2 ]
Basoglu, Nuri [5 ]
机构：
[1] Univ Business & Technol, Jeddah, Saudi Arabia
[2] Portland State Univ, Portland, OR 97207 USA
[3] Higher Sch Econ Moscow, Moscow, Russia
[4] Chaoyang Univ Technol Taichung, Taichung, Taiwan
[5] Izmir Inst Technol Izmir, Izmir, Turkey
来源：
INTERNATIONAL JOURNAL OF INNOVATION AND TECHNOLOGY MANAGEMENT | 2020年 / 17卷 / 01期
关键词：
Technology adoption; Smartphone; Saudi Arabia; OF-FIT INDEXES; INFORMATION-TECHNOLOGY; USER ACCEPTANCE; MOBILE COMMERCE; CONSUMER ACCEPTANCE; IMPROPER SOLUTIONS; MODEL; INTERNET; CULTURE; IMPLEMENTATION;
D O I：
10.1142/S0219877020500030
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
This paper examines the adoption of Smartphones in Saudi Arabia. A theoretical research model is developed based on the unified theory of acceptance and use of technology. A web-based survey has been used to gather data from randomly selected Smartphone users in Saudi Arabia. For data analysis, SEM approach was followed, SPSS and AMOS were utilized for analyzing data. The results indicate that performance expectancy, effort expectancy, brand influence, perceived enjoyment, and design constructs have a positive and significant relationship with users' behavioral intention to adopt and use Smartphones in Saudi Arabia.
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页数：37
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