Beyond the "Win-Win": Creating Shared Value Requires Ethical Frameworks

被引：74
作者：
de los Reyes, Gaston, Jr. [1 ]
Scholz, Markus [2 ]
Smith, N. Craig [3 ]
机构：
[1] George Washington Univ, Sch Business, Strateg Management & Publ Policy, Washington, DC 20052 USA
[2] Vienna Univ Appl Sci Management & Commun, Ctr Corp Governance & Business Eth, Vienna, Austria
[3] INSEAD, Eth & Social Responsibil, Fontainebleau, France
来源：
CALIFORNIA MANAGEMENT REVIEW | 2017年 / 59卷 / 02期
关键词：
business and society; corporate social responsibility; creating shared value; ethics; stakeholders; strategic management; SOCIAL-WELFARE; BUSINESS; PERSPECTIVE;
D O I：
10.1177/0008125617695286
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
While Porter and Kramer's Creating Shared Value (CSV) works well as a management framework to address "win-win" business and society issues, it leaves managers illequipped to legitimately manage issues where they face the prospect of "win-lose" or "lose-win" social engagements. For legitimacy, managers need to bolster CSV with ethical frameworks-specifically, norm-taking and norm-making frameworks. Managers can be better positioned to create shared value through CSV+, a multipart framework built around CSV and augmented by ethical frameworks.
引用
收藏
页码：142 / 167
页数：26
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