The fear of public relations in foreign affairs: an examination of the 1963 Fulbright Hearings into foreign agents

Public relations has long been looked at with suspicion given its use of persuasion to influence public opinion. That suspicion turns to fear when public relations is linked to propaganda. The 1963 Senate Foreign Relations Committee's investigation into the Foreign Agents Registration Act provides an opportunity to explore the fear of the public's susceptibility to propaganda and the perceived role of public relations in shaping public opinion. Public relations practitioners working for foreign clients were portrayed in the hearings as mercenaries who worked behind the scenes to influence American foreign policy. (C) 2004 Elsevier Inc. All rights reserved.