Corporate Social Responsibility as an Organizational Attractiveness for Prospective Public Relations Practitioners

被引：138

作者：

Kim, Soo-Yeon ^{[1
]}

Park, Hyojung ^{[2
]}

机构：

[1] Cleveland State Univ, Sch Commun, Cleveland, OH 44115 USA

[2] Univ Missouri, Missouri Sch Journalism, Columbia, MO 65211 USA

来源：

JOURNAL OF BUSINESS ETHICS | 2011年 / 103卷 / 04期

关键词：

corporate social responsibility; person-organization fit; prospective public relations practitioner; organizational attractiveness; ETHICAL FIT; JOB FIT; PERFORMANCE; PERCEPTIONS; REPUTATION; DECISIONS; VALUES; COMMITMENT; COMPANIES; PROGRAMS;

D O I：

10.1007/s10551-011-0886-x

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study viewed students majoring in public relations as prospective public relations practitioners and explored their perceptions about corporate social responsibility (CSR) as their job attraction condition. The results showed that the students perceived CSR to be an important ethical fit condition of a company. One of the significant findings is that CSR can be an effective reputation management strategy for prospective employees, particularly when a company's business is suffering. In examining the effect of CSR efforts on attitudinal and behavioral outcomes, person-organization (P-O) fit appeared to serve as a mediator between CSR performances and organizational attractiveness.

引用

页码：639 / 653

页数：15

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