Determining the attribute weights of professional conference organizer selection: an application of the fuzzy AHP approach

被引:14
作者
Chen, Ching-Fu [1 ]
Lee, Chia-Ling [2 ]
机构
[1] Natl Cheng Kung Univ, Dept Transportat & Commun Management Sci, Tainan 701, Taiwan
[2] Nan Hua Univ, Dept Tourism Management, Chiayi 622, Taiwan
关键词
professional conference organizers; selection; fuzzy number; analytical hierarchy process;
D O I
10.5367/te.2011.0075
中图分类号
F [经济];
学科分类号
02 ;
摘要
This paper focuses on the topic of professional conference organizer (PCO) selection and analyses the weights of factors determining PCO selection by applying the fuzzy analytical hierarchy process (AHP) approach. The fuzzy AHP approach, integrating fuzzy numbers and AHP, is used to construct an evaluation structure with criteria and associated weights for PCO selection. A case study with a three-level evaluation structure is constructed and tested. The fuzzy AHP framework is useful for convention hosts in improving their decision making with regard to PCO selection.
引用
收藏
页码:1129 / 1139
页数:11
相关论文
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