DEVELOPING AN INSTRUMENT FOR MEASURING E-COMMERCE DIMENSIONS

被引：0

作者：

Lawson-Body, Assion ^{[1
]}

Willoughby, Lori ^{[2
]}

Logossah, Kinvi ^{[3
]}

机构：

[1] Univ N Dakota, Grand Forks, ND 58202 USA

[2] Minot State Univ, Minot, ND 58707 USA

[3] Univ Antilles & Guyana, F-97275 Schoelcher, France

来源：

JOURNAL OF COMPUTER INFORMATION SYSTEMS | 2010年 / 51卷 / 02期

关键词：

Trust; Loyalty; CRM; Web sites; Empowerment; Personalization; Partnerships; Security; LOYALTY; TRUST; PERSPECTIVE; MODERATOR; MODEL;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

MIS literature has not adequately addressed the measurement of electronic commerce dimensions. Measures are yet to be proposed to assess the effect of electronic customer relationship management (CRM) on customer loyalty. This paper presents the results of a study that was a first effort toward this end. The goal of this paper is to describe the theoretical underpinnings of three critical dimensions of electronic commerce and to develop instruments for measuring them: CRM, Internet's web tools and customer loyalty. Data from 170 information technology (IT) firms were used to assess the measures, using the PLS (Partial Least Squares) techniques and SPSS software. Practical and theoretical implications, recommendations, and directions for future research are offered.

引用

页码：2 / 13

页数：12

共 48 条

[1] Marketplace and technology standards for B2B e-commerce: progress, challenges, and the state of the art [J].