Breaking Taboos in the Digital Space as a Communication Strategy

被引：0
|
作者：
Shashkova, Natalia, V [1 ]
Kudruavtseva, Maria E. [1 ]
机构：
[1] St Petersburg Electrotech Univ LETI, Dept Publ Relat Study, St Petersburg, Russia
来源：
PROCEEDINGS OF THE 2021 COMMUNICATION STRATEGIES IN DIGITAL SOCIETY SEMINAR (2021 COMSDS) | 2021年
关键词：
digital space; communication strategy; personal fame; breaking taboos;
D O I：
10.1109/ComSDS52473.2021.9422856
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
In the article the content of social media is analyzed from the standpoint of value and communicative approaches for the presence of taboo violations, which are qualified as a socially dangerous communication strategy. Ch. Fershtman's, S. Godin's, Yu. Semenov's works are the theoretical basis of the article. Expected results: identification of the factors of the digital space of social media that contribute to the transformation of communication strategies for gaining personal fame into socially dangerous ones.
引用
收藏
页码：18 / 21
页数：4
相关论文
共 50 条
  • [1] MARKETING STRATEGY IN THE DIGITAL SPACE
    Hushko, Serhii
    Kulishov, Volodymyr
    Puriy, Hanna
    Hushko, Olena
    Znotina, Daina
    SOCIETY, INTEGRATION, EDUCATION, VOL VI: ECONOMICS, INNOVATIVE BUSINESS AND PUBLIC ADMINISTRATION - FINANCE, ACCOUNTING AND TAX ADMINISTRATION, 2019, : 189 - 202
  • [2] Verbal Aggression as a Communication Strategy in Digital Society
    Bykov, Il'ia A.
    Balakhonskaya, Liudmila V.
    Gladchenko, Irina A.
    Balakhonsky, Vitaly V.
    PROCEEDINGS OF THE 2018 IEEE COMMUNICATION STRATEGIES IN DIGITAL SOCIETY WORKSHOP (2018 COMSDS), 2018, : 12 - 14
  • [3] Digital Literacy as a Factor of Political Communication Strategy in Russia
    Bykov, Ilya A.
    Medvedeva, Mariia, V
    PROCEEDINGS OF THE 2021 COMMUNICATION STRATEGIES IN DIGITAL SOCIETY SEMINAR (2021 COMSDS), 2021, : 83 - 86
  • [4] Communication Strategy of Political Leader's Image Mythologization in Digital Space during the Course of Election Campaign: Comparative Aspect
    Balakhonskaya, Liudmila V.
    Zhuravleva, Nina N.
    Beresneva, Iuliia V.
    PROCEEDINGS OF THE 2019 IEEE COMMUNICATION STRATEGIES IN DIGITAL SOCIETY SEMINAR (2019 COMSDS), 2019, : 22 - 29
  • [5] Digital Platforms as a Tool for Transforming Mass Media Communication Strategy
    Sapina, Juliya
    Konovalov, Vadim
    Boguslavskaya, Vera V.
    PROCEEDINGS OF THE 2018 IEEE COMMUNICATION STRATEGIES IN DIGITAL SOCIETY WORKSHOP (2018 COMSDS), 2018, : 52 - 53
  • [6] Communication Strategy in the Design of a Unified Information and Analytical Space of a University
    Gallini, Nadezhda, I
    Chetyrbok, Petr, V
    Gorobets, Daniil, V
    Sergeeva, Elena A.
    Kazak, Anatoliy N.
    PROCEEDINGS OF THE 2021 COMMUNICATION STRATEGIES IN DIGITAL SOCIETY SEMINAR (2021 COMSDS), 2021, : 37 - 42
  • [7] Understanding the Communication Strategy of Women's Rights Protection in the Digital Era through Website
    Zinaida, Rahma Santhi
    Havivi, Siti Lady
    JURNAL THE MESSENGER, 2019, 11 (02) : 244 - 256
  • [8] Transformations of Professional Political Communications in the Digital Society (by the Example of the Fake News Communication Strategy)
    Miletskiy, Vladimir P.
    Cherezov, Dmitry N.
    Strogetskaya, Elena V.
    PROCEEDINGS OF THE 2019 IEEE COMMUNICATION STRATEGIES IN DIGITAL SOCIETY SEMINAR (2019 COMSDS), 2019, : 121 - 124
  • [9] The Construction of Identity in Digital Space
    Deh, Dragana
    Glodovic, Danica
    AM JOURNAL OF ART AND MEDIA STUDIES, 2018, 16 : 101 - 111
  • [10] The Populist Communication Strategy in Comparative Perspective
    Cassell, Kaitlen J.
    INTERNATIONAL JOURNAL OF PRESS-POLITICS, 2023, 28 (04): : 725 - 746
12345