SOCIAL RESPONSIBILITY OF RETAIL COMPANY CASE STUDY

被引：0

作者：

Klapalova, Alena ^{[1
]}

机构：

[1] Masarykova Univ, Ekon Spravni Fak, Katedra Podnikoveho Hospodarstvi, Brno 60200, Czech Republic

来源：

PODNIKANIE A KONKURENCIESCHOPNOST' FIRIEM 2010 | 2010年

关键词：

Corporate social responsibility; ethic; retail company; Czech market; consumers; management; employees; control; quality management system;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Paper presents case study concerning problems with corporate social irresponsibility of the retail company Ahold Czech Republic and the consequences of damaged reputation coming from this irresponsible behavior in the year 2005.

引用

页码：159 / 164

页数：6

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