Electronic journal databases allow for the efficient retrieval and processing of bibliometric data, making enhanced literature reviews, known as research profiling studies, possible. We have conducted such a research profiling study of Multiple Criteria Decision Making/Multiattribute Utility Theory (MCDM/MAUT) using the ISI Web of Science. The ISI database covers close to 9,000 publications, mainly journals. We report statistics regarding the development of our field based on variations of a set of rather broad search words. Our study seeks to provide the "big picture" of MCDM/MAUT. We find that our field has experienced exponential growth. At the same time it has penetrated other neighboring disciplines, such as ICT and engineering.