Why and how do people shop online?

被引：0

作者：

Li, S ^{[1
]}

机构：

[1] NE Agr Univ, Coll Econ & Management, Harbin, Peoples R China

来源：

PROCEEDINGS OF THE 11TH INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT, VOLS 1 AND 2: INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT IN THE GLOBAL ECONOMY | 2005年

关键词：

online; offline; consumer; behavior;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study gains a better understanding of why and how consumers go on-line instead of off-line when shopping. Consumers choose to shop on-line instead of off-line because of price and information reasons. Many on-line retailers offer lower prices than their off-line competitors and this do attract people to go on-line and shop.

引用

页码：548 / 553

页数：6