Closing the loop between design and market for new product idea screening decisions

被引：6
|
作者：
Chan, S. L. [1 ]
Ip, W. H. [1 ]
Kwong, C. K. [1 ]
机构：
[1] Hong Kong Polytech Univ, Dept Ind & Syst Engn, Hong Kong, Hong Kong, Peoples R China
来源：
EXPERT SYSTEMS WITH APPLICATIONS | 2011年 / 38卷 / 06期
关键词：
Decision support; New product development; Markov analysis; Customer lifetime value; SUPPORT-SYSTEM; TIME;
D O I：
10.1016/j.eswa.2010.12.136
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
We propose a new closed loop approach for product idea screening. The idea success rate, idea performance evaluation, and customer lifetime value (CLV) are integrated. The CLV calculated can be regarded as the final evaluation index used to support idea screening decisions. Project with a larger CLV is preferable for further development. This enables greater market value and profits over the long term after product launch. (C) 2010 Elsevier Ltd. All rights reserved.
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页码：7729 / 7737
页数：9
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