The red dress: consumption, material culture and intersensory communication at the fair in Guama, Belem-Para

This work proposes to interpret the sociation processes in a group of marketers at the fair of Guama, in Belem-PA. We start from the understanding that consumption practices and material culture make up sociation processes (SIMMEL, 2006), processes that reverberate through the intersensory communication established there. With the support of Miller (2007, 2008) we discuss how consumption and material culture contribute to the construction of intersubjectivities (CASTRO, F., 2017) and the intersensory communication processes (CASTRO, M., 2020) and how they corroborate for the production and / or increase of reciprocities (MAUSS, 1974). We observe that reciprocal relationships that we establish, and through which we communicate, are permeated by intersensoriality, that is, by that communication through which the body's senses, provided with culture, are fundamental agents for the realization of intersensoriality. It reflects on how things stand out because they are elements of sharing and reciprocity among those who participate in these sociation processes.