Food market in the conditions of the new economy: current trends, opportunities and threats

The authors analyze the features of the formation and development of the food market in the conditions of the new economy and note that the current trends are globalization of the market and its innovativeness. The innovativeness of the food market, the authors view through the prism of food innovation. An analytical study of globalization and innovation processes and their impact on the food market revealed both positive and negative aspects. Threats are associated with violations in the field of food safety, in connection with which it has been defined that ensuring the quality and safety of food products remains the current trend and, measures ensuring the declared properties are in a trend. The authors believe that the research results can serve to build an entire theory of market development in the conditions of the new economy and can be useful for the business community as an idea of possible investments.