Environmental Sustainability in Digital Marketing of Automotive Industry

被引：0

作者：

Haladova, Maria ^{[1
]}

Novakova, Natalia ^{[1
]}

Cambal, Milos ^{[1
]}

Sujanova, Jana ^{[1
]}

机构：

[1] Fac Mat Sci & Technol STU, Inst Ind Engn & Management, Ulica Jana Bottu C 2781-25, Trnava 91724, Slovakia

来源：

CENTRAL EUROPEAN CONFERENCE ON INFORMATION AND INTELLIGENT SYSTEMS (CECIIS 2019) | 2019年

关键词：

Sustainability; environmental sustainability; sustainability marketing; sustainability trend;

D O I：

暂无

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

The main aim of this article is to analyze and describe the evolution of environmental sustainability in marketing strategy of two companies, namely Volkswagen and PSA Group for the previous three years. The first part of the research defines sustainability with a focus on an environmental aspect. The second part forms research questions, research hypotheses and describes researched sample in particular publications published on the main websites of both companies. The third part of this work represents results of this research using visual graphs. The last part evaluates findings and importance of information influence in the context of environmental sustainability

引用

页码：109 / 115

页数：7

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