DIRECT-TO-CONSUMER PRESCRIPTION DRUG WEBSITES: THE MODERATING ROLES OF PERCEIVED RISK AND PRODUCT CATEGORY KNOWLEDGE

被引：0

作者：

Limbu, Yam B. ^{[1
]}

Huhmann, Bruce A. ^{[2
]}

机构：

[1] Montclair State Univ, Montclair, NJ 07043 USA

[2] New Mexico State Univ, Las Cruces, NM 88003 USA

来源：

THRIVING IN A NEW WORLD ECONOMY | 2016年

关键词：

INFORMATION; BEHAVIOR; SEARCH;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：114 / 117

页数：4

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