Measuring Marketing Efficiency in Mergers and Acquisitions (M&A): A Data Envelopment Analysis (DEA) Approach

被引：2
|
作者：
Rahman, Mahabubur [1 ]
Lambkin, Mary [1 ]
机构：
[1] Smurfit Grad Business Sch, Dublin, Ireland
来源：
CELEBRATING AMERICA'S PASTIMES: BASEBALL, HOT DOGS, APPLE PIE AND MARKETING? | 2016年
关键词：
D O I：
10.1007/978-3-319-26647-3_32
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：179 / 183
页数：5
相关论文
共 50 条
  • [21] A CROSS-EFFICIENCY DATA ENVELOPMENT ANALYSIS (DEA) BASED MODEL FOR MEASURING ENVIRONMENTAL PERFORMANCE
    Yang, Jing
    Li, Xianguo
    Zhou, Zhixiang
    ENVIRONMENTAL ENGINEERING AND MANAGEMENT JOURNAL, 2014, 13 (05): : 1139 - 1146
  • [22] Prevaluating efficiency gains from potential mergers and acquisitions in the financial industry with the Resample Past-Present-Future data envelopment analysis approach
    Chiu, Yung-ho
    Lin, Tai-Yu
    Chang, Tzu-Han
    Lin, Yi-Nuo
    Chiu, Shih-Yung
    MANAGERIAL AND DECISION ECONOMICS, 2021, 42 (02) : 369 - 384
  • [23] Measuring Technical Efficiency in Data Envelopment Analysis
    Biresh K. Sahoo
    Pratap K. J. Mohapatra
    OPSEARCH, 2001, 38 (5) : 456 - 483
  • [24] Applying Data Envelopment Analysis (DEA) approach to analyse investment efficiency of transportation projects
    School of Economics and Management, Beijing Jiaotong University, Beijing, China
    Adv. Transp. Stud., (139-150):
  • [25] The measurement and evaluation of efficiency performance in manufacturing: A fuzzy data envelopment analysis (DEA) approach
    Triantis, KP
    Girod, O
    FLEXIBLE AUTOMATION AND INTELLIGENT MANUFACTURING 1996, 1996, : 897 - 906
  • [26] Funding structure and technical efficiency A data envelopment analysis (DEA) approach for banks in Ghana
    Ofori-Sasu, Daniel
    Abor, Joshua Yindenaba
    Mensah, Lord
    INTERNATIONAL JOURNAL OF MANAGERIAL FINANCE, 2019, 15 (04) : 425 - 443
  • [27] Efficiency analysis of wheat production in Baghlan Province: a data envelopment analysis (DEA) based approach
    Hafizullah Radmand
    Farshid Eshraghi
    Ali Keramatzadeh
    Habibullah Rezaei
    Discover Food, 5 (1):
  • [28] Value creation and appropriation following M&A: A data envelopment analysis
    Rahman, Mahabubur
    Lambkin, Mary
    Hussain, Dildar
    JOURNAL OF BUSINESS RESEARCH, 2016, 69 (12) : 5628 - 5635
  • [29] Fuzzy data envelopment analysis (DEA): a possibility approach
    Lertworasirkul, S
    Fang, SC
    Joines, JA
    Nuttle, HLW
    FUZZY SETS AND SYSTEMS, 2003, 139 (02) : 379 - 394
  • [30] LABOR UNIONS' EFFECTS ON MERGERS AND ACQUISITIONS SUCCESS: UNIONIZED M&A VERSUS NON-UNIONIZED M&A
    Rozen-Bachar, Ziva
    Weber, Yaakov
    Tarba, Shlomo Y.
    FUTURE OF ENTREPRENEURSHIP, 2014, : 2223 - 2225
12345