Measuring Marketing Efficiency in Mergers and Acquisitions (M&A): A Data Envelopment Analysis (DEA) Approach

被引：2
|
作者：
Rahman, Mahabubur [1 ]
Lambkin, Mary [1 ]
机构：
[1] Smurfit Grad Business Sch, Dublin, Ireland
来源：
CELEBRATING AMERICA'S PASTIMES: BASEBALL, HOT DOGS, APPLE PIE AND MARKETING? | 2016年
关键词：
D O I：
10.1007/978-3-319-26647-3_32
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：179 / 183
页数：5
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