Customer relationship management in business to customer electronic commerce

被引：0
作者：
Samiee, Saeid [1 ]
Kapur, Vijay [1 ]
Rahmanian, Mahdieh [2 ]
机构：
[1] Univ Delhi, Fac Management Studies, Delhi, India
[2] Univ Delhi, Dept Psychol, Delhi, India
来源：
INFORMATION MANAGEMENT IN THE MODERN ORGANIZATIONS: TRENDS & SOLUTIONS, VOLS 1 AND 2 | 2008年
关键词：
electronic customer relationship management; culture; customer satisfaction;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Customer relationships management technologies are key factors which affect customer satisfaction in electronic commerce. Main aim of present paper was to provide a research outline into the investigation of the impact of culture on the electronic customer relationships management technologies and its differences in most popular websites in India, Iran, United States and United Kingdom. Findings showed that in different countries the electronic customer relationship management is influenced by, not only technological issues but also, by cultural concerns.
引用
收藏
页码：1009 / 1016
页数：8
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