Peace-making, power configurations and media practices in northern Uganda: A case study of Mega FM

This article analyses the uses of the 'community' and 'peace media' labels in northern Uganda. It tries to assess their effect on power configurations and on the practices and the representations of media workers. In order to do so, it analyses how non-governmental organizations (NGOs) have penetrated the local media and have modified the rules of the game, in terms of access to resources and protection from repression, but also in terms of the definition of professionalism. It shows how a local radio station, Mega FM, has managed to negotiate its dependence on the state and on international NGOs, including how it has succeeded in dominating the local media market, by embracing these media models. Finally, all these dynamics are illustrated and nourished by a shift in the professional values: the media workers now value the 'responsibility' of the media understood as a support to the peace process.