Solving Strategies of the Lemon Problem In Electronic Commerce

被引：0

作者：

Mo, Hua ^{[1
]}

机构：

[1] Commun Univ China, Dept Media Econ, Beijing, Peoples R China

来源：

2010 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING (MSE 2010), VOL 4 | 2010年

关键词：

the lemon problem; information asymmetry; E-commerce; resource integration; Mobile E-commerce;

D O I：

暂无

中图分类号：

C93 [管理学]; O22 [运筹学];

学科分类号：

070105 ; 12 ; 1201 ; 1202 ; 120202 ;

摘要：

As one of the key factors of influencing the market efficiency, it is necessary to lucubrate the lemon problem in E-commence market. This paper mainly discusses the solving strategies for such problem from the new angel of resource integration mechanism, and draws a conclusion that integrating the development of E-commerce and Mobile E-commerce is the most effective way of reducing information asymmetry by contrast. The technical and theory support are given to prove the feasibility of this strategy in the following. Hopefully, as well as enriching the theory of lemon, this article will be a reference for the development of E-commerce.

引用

页码：14 / 17

页数：4