Teachers' Value Consonance and Employee-Based Brand Equity: The Mediating Role of Belongingness and Self-Efficacy

被引:4
作者
Yang, Xianbi [1 ,2 ]
Hussain Qureshi, Abrar [3 ]
Kuo, Yenku [4 ]
Quynh, Nguyen Ngoc [5 ]
Kumar, Tribhuwan [6 ]
Wisetsri, Worakamol [7 ]
机构
[1] Xiamen Univ, Inst Educ, Xiamen, Peoples R China
[2] Hangzhou Normal Univ, Qianjiang Coll, Hangzhou, Peoples R China
[3] Univ Sahiwal, Dept English, Sahiwal, Pakistan
[4] Chinese Culture Univ, Commercial Coll, Bachelor Program Leisure Ind Management, Taipei City, Taiwan
[5] Thuong Mai Univ, Dept Econ, Hanoi, Vietnam
[6] Prince Sattam Bin Abdulaziz Univ, Coll Sci & Humanities Sulail, Al Kharj, Saudi Arabia
[7] King Mongkuts Univ Technol North Bangkok, Fac Business & Ind Dev, Dept Mfg Serv Ind Management, Bangkok, Thailand
来源
FRONTIERS IN PSYCHOLOGY | 2022年 / 13卷
基金
英国科研创新办公室;
关键词
value consonance; teachers self-efficacy; belongingness; employee brand based equity; employee behavior and attitudes; PLS-SEM;
D O I
10.3389/fpsyg.2022.900972
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
This study investigated the impact of value consonance on employee-based brand equity through the mediating role of teachers' self-efficacy and belongingness. For this purpose, a deductive approach was followed, and data were collected under a cross-sectional research design from academia through a questionnaire. Prior approval from the administration was sought before administrating the questionnaire on a large scale and a sample of 520 teachers was approached in the first phase. At this stage, 418 answered questionnaires were received, while in the second wave, questions related to the teacher's self-efficacy and employee-based brand equity were asked from the respondents. Out of these 418 re-distributed questionnaires, 387 were received back and after discarding the partially filled and incomplete questionnaires, the useable sample size was left as 372. Data have been analyzed by using the structural equation modeling technique, which was assessed through measurement and structural model. Results indicate that value consonance can promote positive behaviors in the workplace. Moreover, teachers with high self-efficacy can develop based on brand equity. Similarly, employees with high-value consonance develop a sense of belongingness with their academic institutes. Limitations and future directions are also discussed.
引用
收藏
页数:12
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