Game Theory Model of Forming Enterprise Development Strategy in Market Environment Uncertainty

被引：0

作者：

Mednikov, M. D. ^{[1
]}

Sokolitsyna, N. A. ^{[1
]}

Sokolitsyn, A. S. ^{[2
]}

Semenov, V. P. ^{[3
]}

机构：

[1] Peter Great St Petersburg Polytech Univ, Int Management High Sch, St Petersburg, Russia

[2] Peter Great St Petersburg Polytech Univ, Grad Sch Publ & Financial Adm, St Petersburg, Russia

[3] St Petersburg Electrotech Univ LETI, Management & Qual Syst Dept, St Petersburg, Russia

来源：

PROCEEDINGS OF 2017 XX IEEE INTERNATIONAL CONFERENCE ON SOFT COMPUTING AND MEASUREMENTS (SCM) | 2017年

关键词：

development strategy; game theory; player; game price; probability;

D O I：

暂无

中图分类号：

TP301 [理论、方法];

学科分类号：

081202 ;

摘要：

Suggests a game theory model of forming enterprise development strategy in market environment uncertainty for increasing enterprise market share. The model uses the following assumptions - game is pair, finite, non-coalition and antagonistic. The game base is payoff matrix, formed with market researches. For considered example there are optimal mixed strategies for both analyzed enterprise and his rival, corresponding to several market situations. There are basic improvement destinations of forming enterprise development strategy with game theory.

引用

页码：876 / 878

页数：3

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