How Are Women Politicians Treated in the Press? The Case of Spain, France and the United Kingdom

Women politicians have been discriminated against or negatively valued under stereotypes in media coverage and have been given a secondary role compared to male politicians. The article proposes an analysis of the treatment given by digital media to women political leaders. They are from different parties in three countries and the aim is to identify the polarity (positive, neutral or negative) of the information published about them in the media. The text focuses on the cases of Anne Hidalgo and Marine Le Pen, from France, Nicola Sturgeon and Theresa May, from the United Kingdom and Ada Colau and Ines Arrimadas, from Spain. The study develops a computerised sentiment analysis of the information published in two leading digital newspapers in each country, during the month of November 2019. The research, with the analysis of 1100 journalistic pieces, shows that the polarity or valence of the women analysed is predominantly neutral and positive and that the journalistic genres do not determine the media representation of the women studied. On the contrary, the country of study does have a predominant incidence on the way in which women politicians are represented, while the relationship of affinity or antipathy of the Spanish media with the women politicians studied is significant.