Cost management for economic sustainability and competitiveness in viticulture: study in a Brazilian wine property

This research aims to demonstrate which of the vine varieties grown on a property in the southern region of Brazil is more profitable, in order to increase the economic sustainability and competitiveness of the business. Therefore, as a methodology, a descriptive-qualitative case study was carried out. The economic results show that the Moscato variety is the most profitable and, therefore, may be responsible for the viability and continuity of the property under study, since it is the variety that most contributes to the economic sustainability and consequent competitiveness of the enterprise.