E-commerce Marketing Strategy Based on Big Data Statistical Analysis

被引：3

作者：

Chen, Mingxi ^{[1
]}

Du, Qunying ^{[2
]}

机构：

[1] Jilin Finance & Econ Univ, Coll Int Exchange, Changchun 130117, Peoples R China

[2] Jilin Engn Normal Univ, Changchun 130000, Peoples R China

来源：

2021 13TH INTERNATIONAL CONFERENCE ON MEASURING TECHNOLOGY AND MECHATRONICS AUTOMATION (ICMTMA 2021) | 2021年

关键词：

Big Data Analysis; E-commerce; Marketing; Statistics; Gray Correlation Theory;

D O I：

10.1109/ICMTMA52658.2021.00158

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

In order to improve the sales efficiency and operating benefits of the company, the paper presents an E-commerce marketing strategy based on big data statistical analysis. Through analysis of massive data existing in the network, the new method can provide decision-making basis for e-commerce platform and management of enterprise and effectively improve the competitiveness of e-commerce platform and enterprise.

引用

页码：686 / 689

页数：4