Vehicular ad-hoc networks (VANETs) play a vital role in enabling Intelligent Transport Services (ITS). The well known Dedicated short range communication (DSRC) requires dedicated hardware installation, which slows down the penetration of ITS. This study analyzes the capability of using Wi-Fi Direct (WD) as an alternative technology for ITS applications. To this end, A simulation study is carried out to compare the performance of WD with DSRC. Network simulator NS3 is used along with the traffic simulator named SUMO for the study. Initial results that indicate the potential of WD are presented with future extensions and goals.