ADOPTING ELECTRONIC RELATIONSHIP MARKETING WITHIN THE FINANCIAL SERVICES SECTOR: MANAGERIAL IRRESOLUTIONS

被引：0

作者：

Alexandros, Kapoulas ^{[1
]}

机构：

[1] Univ Sheffield, CITY Coll, Sheffield S10 2TN, S Yorkshire, England

来源：

EUROPEAN AND MEDITERRANEAN TRENDS AND CHALLENGES IN THE 21ST CENTURY | 2008年

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：374 / 389

页数：16

共 46 条

[1]

Alexander N., 2000, EUR J MARKETING, V34, P938, DOI DOI 10.1108/03090560010331432

[2]

[Anonymous], 2001, EUR J MARKETING, DOI DOI 10.1108/03090560110388150

[3]

[Anonymous], 2002, BUSINESS MARKETING C

[4]

[Anonymous], J CUSTOMER BEHAV

[5]

[Anonymous], 2005, Service management and marketing

[6]

[Anonymous], 1999, E MARKETING IMPROVIN

[7]

[Anonymous], POSTMODERN MARKETING

[8]

[Anonymous], 1989, DESIGNING QUALITATIV

[9]

[Anonymous], J FINANCIAL SERVICES

[10]

Beckett A., 2000, INT J BANK MARK, V18, P15, DOI [DOI 10.1108/02652320010315325, 10.1108/02652320010315325]