The design of satellite based multispectral imaging systems requires the consideration of a number of tradeoffs between cost and performance. The authors have recently been involved in the design and evaluation of a satellite based multispectral sensor operating from the visible through the long wavelength IR. The criteria that led to some of the proposed designs and the modeling used to evaluate and fine tune the designs will both be discussed. These criteria emphasized the use of bands for surface temperature retrieval and the correction of atmospheric effects. The impact of cost estimate changes on the final design will also be discussed.