Assessing the Dynamics of Search Results in Google

被引：6

作者：

Pan, Bing ^{[1
]}

Xiang, Zheng ^{[2
]}

Tierney, Heather ^{[3
]}

Fesenmaier, Daniel R. ^{[4
]}

Law, Rob ^{[5
]}

机构：

[1] Coll Charleston, Dept Hospitality & Tourism Management, Sch Business & Econ, Charleston, SC 29424 USA

[2] Univ North Texas, Sch Merchandising & Hosp Management, Denton, TX 76203 USA

[3] Coll Charleston, Sch Business & Econom, Dept Econom & Finance, Charleston, SC 29424 USA

[4] Temple Univ, Sch Tourism & Hospital Management, Natl Lab Tourism & Ecommerce, Philadelphia, PA 19122 USA

[5] Hong Kong Polytech Univ, Sch Hospital & Tourism Management, HK SAR, Hong Kong, Peoples R China

来源：

INFORMATION AND COMMUNICATION TECHNOLOGIES IN TOURISM 2010 | 2010年

关键词：

travel information search; search engines; Search Engine Result Page; ranking; travel queries; destinations; search engine marketing;

D O I：

10.1007/978-3-211-99407-8_34

中图分类号：

TP39 [计算机的应用];

学科分类号：

081203 ; 0835 ;

摘要：

Search engine marketing requires a substantive understanding of the dynamics of the search system in the travel information search context. The goal of this study is to explore the dynamic nature of online information space through Google as well as its direct impact on the traffic of a destination website. Utilizing a computer program to track Google search results, Google Trends, and a Destination Marketing Organization's (DMO) website traffic data, this study identified the variation in information space as reflected by different queries related to Charleston, South Carolina. The results of regression analysis indicates that the web traffic of the Charleston Convention and Visitors Bureau website was strongly correlated with search volumes for certain queries and the ranking of some queries in Google.

引用

页码：405 / +

页数：4

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