LAHP-based theory of building e-commerce customer satisfaction degree index system

被引:2
作者
Jia, Chunmei [1 ]
Yu, Linghong [2 ]
机构
[1] Ningbo Univ Technol, Ningbo, Peoples R China
[2] Ningbo Nuotch Photoelect Technol Co Ltd, Ningbo, Peoples R China
来源
EMERGING SYSTEMS FOR MATERIALS, MECHANICS AND MANUFACTURING | 2012年 / 109卷
关键词
AHP; e-commerce; customer satisfaction;
D O I
10.4028/www.scientific.net/AMM.109.641
中图分类号
TH [机械、仪表工业];
学科分类号
0802 ;
摘要
According to the development of electronic commerce, this paper analyzed the case of online shopping e-commerce customer satisfaction factors. Also based on AHP not only established a customer satisfaction evaluation index system, and rank the factors that influenced the indicators, and finally to propose a solution.
引用
收藏
页码:641 / +
页数:2
相关论文
共 4 条
  • [1] Dong Simeon, 2007, INFORM DEV EC 0925
  • [2] He S., 2000, COMPREHENSIVE EVALUA
  • [3] Lei Xudong, 2010, C2C E COMMERCE CUSTO
  • [4] Yin Yanling, 2006, VALUE ENG