MARKETING ENVIRONMENT IN PUBLIC ADMINISTRATION

被引：0

作者：

Voinescu, Marian ^{[1
]}

机构：

[1] Transilvania Univ Brasov, Brasov, Romania

来源：

PROCEEDINGS OF THE 5TH INTERNATIONAL CONFERENCE ON BUSINESS EXCELLENCE, VOL 2 | 2010年

关键词：

macroenvironment; marketing environment; public administration microenvironment; public institutions;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Marketing environment in public administration reflects all subjects, internal and external forces and conditions within and under the action of public authorities which establish and maintain relations with citizens. This is a premise which ensure the development and the most appropriate marketing strategy taking into account both the strength and the weaknesses of the organization.

引用

页码：244 / 248

页数：5