Real-Time Monitoring of Web-Based Processes: A Use Case for the Event-Driven Advertisement

被引：0

作者：

Stojanovic, Liljana ^{[1
]}

Stuehmer, Roland ^{[1
]}

机构：

[1] Univ Karlsruhe, FZI Res Ctr Informat Technol, Karlsruhe, Germany

来源：

BUSINESS PROCESS MANAGEMENT WORKSHOPS | 2011年 / 66卷

关键词：

Personalized advertisement; complex event processing; semantics; INTERNET;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

The modern advertisement theory is based on the "contextual priming effects": the product attributes primed by the ad context may result in the formation or change of beliefs about the advertised brand, thereby affecting consumers' evaluations of the brand. Therefore, a web ad should be tailored as much as possible to the user's current context (interests) in order to affect the user' attention appropriately. In this paper we present an approach for the semantic-based personalized advertising on the web.

引用

页码：719 / 729

页数：11