SALES BRANCHES PERFORMANCE EVALUATION: A MULTIPLE ATTRIBUTE DECISION MAKING APPROACH

Many companies have sales branches in order to sell its own products in different places. Sales branches of companies play an important role in profit of every organization and evaluating sales branches is very important. This paper deals with the problem of sales branches evaluation by using multiple attribute decision making approach. Stepwise weight assessment ratio analysis (SWARA) was applied to prioritize and calculate the relative importance of the criteria and weighted aggregated sum product assessment (WASPAS) methodology was used to evaluate the branches. A case study in a sales and distribution company shows the performance of the proposed methodology.